Born in Tucumán, Argentina, Ricardo Rojas discovered at an early age a remarkable gift for creating innovative, imaginative hairstyles. After moving to New York City, Rojas began refining his talent at the renowned Oribe Salon, and would later enhance his international standing through assignments with elite European ateliers such as Odile Gilbert in Paris.
Over the course of his 25-year career, Rojas has prepared a stellar cast of celebrities for the world's leading red carpet occasions, including the Academy Awards, the Grammys, the Cannes International Film Festival and countless movie premieres and charity galas. His celebrity clientele includes the who's-who of global popular culture Anne Hathaway, Amber Heard, Cher, Jessica Chastain, Donatella Versace, Emily Ratajkowski, Eva Longoria, Rosario Dawson to name just a few.
Rojas' work with legendary photographers including Ruven Afandador, Russell james, Ellen von Unwerth, Annie Leibovitz, Brian Bowen Smith and more has be seen in Vogue, Allure, InStyle, Harper's BAZAAR, ELLE and countless other magazines across the globe. Additionally, he has led his team creating ground breaking styles on runways for design houses including Versace, Chanel, Ralph Lauren, Dolce & Gabbana, Gaultier and Tommy Hilfiger.